Historically, local SEO was geared towards helping your site rank on search engines for search terms that include local references, such as ‘Solicitors Swindon’
Today, local SEO doesn’t only mean improving your rankings for local search terms, but also optimising for user preferences. These days user preferences, such as Google’s ‘Location Reporting’ know the location of a user. This means that all that is required now is to type in a term such as ‘solicitor’ and the search engine will now provide a SERP mostly made up of map listings and organic results for solicitors near to you.
At Focus Web Studio, we use SEO to build trust with your audience. We embed your brand in the search engines they trust, with the keywords and terms they’re searching for.