Your Local Profile on The Web.
Historically, local SEO was geared towards helping your site rank on search engines for search terms that include local references, such as ‘Solicitors Swindon’
Today, local SEO doesn’t only mean improving your rankings for local search terms, but also optimising for user preferences. These days user preferences, such as Google’s ‘Location Reporting’ know the location of a user. This means that all that is required now is to type in a term such as ‘solicitor’ and the search engine will now provide a SERP mostly made up of map listings and organic results for solicitors near to you.
At Focus Web Studio, we use SEO to build trust with your audience. We embed your brand in the search engines they trust, with the keywords and terms they’re searching for.
What We Do.
Specialising in generating traffic and qualified leads to our clients’ sites, optimising websites and their online presence, and strategically improving their SEO rankings.
Research
A deep dive into your company, your website, your competitors and your industry.
Optimise
We make changes both big and small to your website to help Google better understand who you are.
Content Advice
The content of your website is what users count on to help educate and guide them through the site.
Google My Business
We create and manage your Google My Business profile with thorough, accurate information about your business.
Citations/Backlinks
Listings of your business on other websites giving you more exposure and sending more SEO signals to Google.
Testing
We believe in testing everything and making continual improvements to your SEO marketing strategy.
It all begins with a discussion that will help us get a clearer idea about your goals and requirements.
We will then analyse your requirements which will allow us to build an effective strategy for implementation.
Then on to the good stuff! We get to work on carefully implementing our ideas and your spec.
Lastly, we make sure that every aspect of your specification is met accurately and to your complete satisfaction.
Detailed Audits.
Our full website SEO audit is a focused practice that includes the use of various SEO audit services, tools, checklists, and standards to examine a website and its optimisation campaign. Our SEO audit can also be used to create a list of weak points, action items, and overcome observed weaknesses in a website.
In addition to that, we can use our on page audit to gather specific information and details needed to make adjustments to a current SEO campaign and get better results. We believe in the power of insightful audits that help us understand what work needs to be done and what the website can rank for.
Our comprehensive site audit maximises the effects of our methodology.